After Image: Mind-altering Marketing - John Grant - Books - HarperCollins Publishers - 9780007119493 - July 4, 2002
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John Grant
After Image: Mind-altering Marketing

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Co-founder of St Luke's advertising agency, John Grant, examines why traditional marketing has run into trouble. He explains why marketing based on brand-image will no longer work and reveals an entirely new system that will - based on new concept developing techniques.

320 pages, illustrations

Media Books     Hardcover Book   (Book with hard spine and cover)
Released July 4, 2002
ISBN13 9780007119493
Publishers HarperCollins Publishers
Pages 320
Dimensions 153 × 234 × 32 mm   ·   580 g

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