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Managing Brand Equity David A. Aaker
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Managing Brand Equity
David A. Aaker
An examination of the phenomenon of brand equity, providing a structure of the relationship between a brand and its symbol and slogan, as well as each of the five underlying assets: company name; brands, symbols and slogans; perceived quality; name awareness; and customer base.
299 pages
| Media | Books Hardcover Book (Book with hard spine and cover) |
| Released | September 9, 1991 |
| ISBN13 | 9780029001011 |
| Publishers | John Wiley & Sons Inc |
| Pages | 299 |
| Dimensions | 156 × 235 × 28 mm · 519 g |
| Language | English |
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