Managing Business Transactions - Paul H. Rubin - Books - Free Press - 9780029275962 - August 23, 1993
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Paul H. Rubin
Managing Business Transactions

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The transaction, the basic unit of business has been studied by theoretical economists for decades. Rubin has translated their research into basic principles for managers at all levels to structure transactions to best achieve both individual and company goals. Rubin analyzes and offers strategies for transactions of all kinds. This is the first book on the principles of a "new managerial economics, " based on transaction cost economics.

Media Books     Paperback Book   (Book with soft cover and glued back)
Released August 23, 1993
ISBN13 9780029275962
Publishers Free Press
Pages 204
Dimensions 159 × 18 × 235 mm   ·   408 g
Language English  

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