Alpha Dogs: How Your Small Business Can Become a Leader of the Pack - Donna Fenn - Books - HarperCollins Publishers Inc - 9780060758684 - May 1, 2007
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Donna Fenn
Alpha Dogs: How Your Small Business Can Become a Leader of the Pack New edition

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Tries to figure out how small businesses in "commodity" industries can outpace the pack, smash their competition and become dominant. The author shows that these star small businesses, or "Alpha Dogs" have eight strategies that make them the leaders of the pack. Each chapter profiles an Alpha Dog who personifies one of the eight strategies.

240 pages, 8 black and white photographs throughout

Media Books     Paperback Book   (Book with soft cover and glued back)
Released May 1, 2007
ISBN13 9780060758684
Publishers HarperCollins Publishers Inc
Pages 240
Dimensions 135 × 203 × 15 mm   ·   185 g
Language English  

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