The 1% Windfall: How Successful Companies Use Price to Profit and Grow - Rafi Mohammed - Books - HarperCollins Publishers Inc - 9780061684326 - March 16, 2010
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Rafi Mohammed
The 1% Windfall: How Successful Companies Use Price to Profit and Grow

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How do executives and managers set the right price? Underpinned by research and real-life anecdotes, this title addresses this question, offering guidelines any company - whether a multi-national conglomerate, a small business, or even a non-profit can follow to create a comprehensive pricing strategy for any product and service.

288 pages, illustrations

Media Books     Hardcover Book   (Book with hard spine and cover)
Released March 16, 2010
ISBN13 9780061684326
Publishers HarperCollins Publishers Inc
Pages 256
Dimensions 162 × 238 × 23 mm   ·   399 g

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