Hidden in Plain Sight: How to Create Extraordinary Products for Tomorrow's Customers - Jan Chipchase - Books - HarperCollins Publishers Inc - 9780062125699 - June 20, 2013
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Hidden in Plain Sight: How to Create Extraordinary Products for Tomorrow's Customers

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Who are your next customers - not just the ones you are serving today but the ones you'll need three, five, ten years from now? How do you figure out what goods and services will attract them in the future? How do you figure this out ahead of your competitors? This title shows us how to see the world differently.


288 pages

Media Books     Hardcover Book   (Book with hard spine and cover)
Released June 20, 2013
ISBN13 9780062125699
Publishers HarperCollins Publishers Inc
Pages 256
Dimensions 162 × 234 × 23 mm   ·   414 g
Language English  

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