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Essentials of Marketing Management Greg Marshall
Essentials of Marketing Management
Greg Marshall
Covering topics such as Customer Relationship Management and Metrics, this book presents marketing management the way it is actually practiced in successful organisations.
416 pages
| Media | Books Paperback Book (Book with soft cover and glued back) |
| Released | August 16, 2010 |
| ISBN13 | 9780071082020 |
| Publishers | McGraw-Hill Education - Europe |
| Pages | 416 |
| Dimensions | 217 × 276 × 17 mm · 940 g |
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