Dynamics of Mass Communication: Media in Transition - Joseph Dominick - Books - McGraw-Hill Education - Europe - 9780071318266 - April 16, 2012
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Joseph Dominick
Dynamics of Mass Communication: Media in Transition 12th edition

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Offers an introduction for mass communication majors and non-majors alike. This book takes a look at the changing world of mass media. It also explores how the traditional mass media are dealing with shrinking audiences, evaporating advertising revenue and increased competition from the Internet.

512 pages, col. Illustrations

Media Books     Paperback Book   (Book with soft cover and glued back)
Released April 16, 2012
ISBN13 9780071318266
Publishers McGraw-Hill Education - Europe
Pages 512
Dimensions 218 × 275 × 19 mm   ·   1.01 kg

See all of Joseph Dominick ( e.g. Paperback Book and Loose-leaf )