The Hero and the Outlaw: Building Extraordinary Brands Through the Power of Archetypes - Margaret Mark - Books - McGraw-Hill Education - Europe - 9780071364157 - February 16, 2001
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Margaret Mark
The Hero and the Outlaw: Building Extraordinary Brands Through the Power of Archetypes Ed edition

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Using studies drawn from the experiences of Nike, Marlboro, Ivory and other powerhouse brands, the authors show that the most successful brands are those that most effectively correspond to fundamental patterns in the unconscious mind known as archetypes.

384 pages, Illustrations

Media Books     Hardcover Book   (Book with hard spine and cover)
Released February 16, 2001
ISBN13 9780071364157
Publishers McGraw-Hill Education - Europe
Pages 400
Dimensions 157 × 233 × 34 mm   ·   644 g
Language English  

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