The Power of Corporate Communication - Paul A Argenti - Books - McGraw-Hill Education - Europe - 9780071379496 - July 16, 2002
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Paul A Argenti
The Power of Corporate Communication Ed edition

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Effective corporate communication requires a carefully formulated and implemented program, one that will both craft your corporation's image and protect that image when problems arise. This is a guide for mastering the art - and leveraging the power - of corporate communication.

256 pages, 10ill.

Media Books     Hardcover Book   (Book with hard spine and cover)
Released July 16, 2002
ISBN13 9780071379496
Publishers McGraw-Hill Education - Europe
Pages 256
Dimensions 163 × 236 × 23 mm   ·   588 g
Language English  

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