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Customer Relationship Management Kristin Anderson Ed edition
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Customer Relationship Management
Kristin Anderson
As customer loyalty becomes a thing of the past, customer relationship management (CRM) has become one of hottest topics. This book supplies solutions to common CRM problems, including how to maximize impact from CRM technology, which data warehousing techniques are effective, and how to create and manage both short- and long-term relationships.
164 pages, 10 illus
| Media | Books Paperback Book (Book with soft cover and glued back) |
| Released | October 16, 2001 |
| ISBN13 | 9780071379540 |
| Publishers | McGraw-Hill Education - Europe |
| Pages | 176 |
| Dimensions | 151 × 228 × 14 mm · 274 g |
| Language | English |
