The Fundamentals of Business-to-Business Sales & Marketing - John Coe - Books - McGraw-Hill Education - Europe - 9780071408790 - September 16, 2003
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John Coe
The Fundamentals of Business-to-Business Sales & Marketing Ed edition

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Shows how B2B leaders integrate approaches and technologies with techniques to find, get, and keep customers. This book introduces a sales coverage model that meets the needs of the Web-based environment while retaining the benefits that a good salesperson can bring to the table.

208 pages, Illustrations

Media Books     Hardcover Book   (Book with hard spine and cover)
Released September 16, 2003
ISBN13 9780071408790
Publishers McGraw-Hill Education - Europe
Pages 208
Dimensions 163 × 233 × 19 mm   ·   532 g
Language English  

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