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The Fundamentals of Business-to-Business Sales & Marketing John Coe Ed edition
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The Fundamentals of Business-to-Business Sales & Marketing
John Coe
Shows how B2B leaders integrate approaches and technologies with techniques to find, get, and keep customers. This book introduces a sales coverage model that meets the needs of the Web-based environment while retaining the benefits that a good salesperson can bring to the table.
208 pages, Illustrations
| Media | Books Hardcover Book (Book with hard spine and cover) |
| Released | September 16, 2003 |
| ISBN13 | 9780071408790 |
| Publishers | McGraw-Hill Education - Europe |
| Pages | 208 |
| Dimensions | 163 × 233 × 19 mm · 532 g |
| Language | English |
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