Marketing ROI - James Lenskold - Books - McGraw-Hill Education - Europe - 9780071413633 - August 16, 2003
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James Lenskold
Marketing ROI Ed edition

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Shows marketing practitioners at various levels how to employ ROI and other financial tools to quantify their organizations' strategic marketing decisions and maximize the incremental profits generated by each dollar invested in their marketing programs. This book presents a program for removing the veil of mystery from marketing efficiency.

256 pages, 25 illustrations

Media Books     Hardcover Book   (Book with hard spine and cover)
Released August 16, 2003
ISBN13 9780071413633
Publishers McGraw-Hill Education - Europe
Pages 256
Dimensions 161 × 233 × 24 mm   ·   566 g
Language English  

See all of James Lenskold ( e.g. Hardcover Book )