IMC, The Next Generation - Don Schultz - Books - McGraw-Hill Education - Europe - 9780071416627 - October 22, 2003
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Don Schultz
IMC, The Next Generation Ed edition

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Explains IMC: what it is, what it means to you, and how to use it to power your organization's growth and financial success. This book shows you how to focus on identifying the right customers, determining their value, investing in them with communication programs, and then measuring the impact of and returns on those communication activities.

320 pages, 50 illustrations

Media Books     Hardcover Book   (Book with hard spine and cover)
Released October 22, 2003
ISBN13 9780071416627
Publishers McGraw-Hill Education - Europe
Pages 320
Dimensions 162 × 235 × 31 mm   ·   680 g
Language English  

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