The Seven Keys to Managing Strategic Accounts - Samuel Reese - Books - McGraw-Hill Education - Europe - 9780071417525 - April 29, 2003
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The Seven Keys to Managing Strategic Accounts

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Contains top-to-bottom techniques for keeping customers happy. This book offers practices and examples of how to manage key interactions and relationships using strategic accounts for greater loyalty, higher profitability, and consistent competitive advantage.


256 pages, 40 illustrations

Media Books     Hardcover Book   (Book with hard spine and cover)
Released April 29, 2003
ISBN13 9780071417525
Publishers McGraw-Hill Education - Europe
Pages 256
Dimensions 169 × 240 × 21 mm   ·   503 g
Language English