Advertising Media A-to-Z - Jim Surmanek - Books - McGraw-Hill Education - Europe - 9780071422147 - November 7, 2003
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Jim Surmanek
Advertising Media A-to-Z Ed edition

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Includes useful media terms, concepts, strategies, and more. This book provides information, tips and pointers for media planning, and similar words for cross-referencing. It is suitable for advertising professionals, marketing managers, media sales representatives, and students of marketing and advertising.

368 pages

Media Books     Paperback Book   (Book with soft cover and glued back)
Released November 7, 2003
ISBN13 9780071422147
Publishers McGraw-Hill Education - Europe
Pages 368
Dimensions 152 × 224 × 21 mm   ·   467 g

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