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The Manager's Guide to Distribution Channels Linda Gorchels
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The Manager's Guide to Distribution Channels
Linda Gorchels
Channel management has become one of the important components of a firm's competitive strategy, with mistakes often costing companies millions - and channel managers their careers. This title provides managers and decision makers with tools and go-to-market strategies for refining channel strategies and managing distribution relationships.
320 pages, Illustrations
| Media | Books Hardcover Book (Book with hard spine and cover) |
| Released | May 7, 2004 |
| ISBN13 | 9780071428682 |
| Publishers | McGraw-Hill Education - Europe |
| Pages | 320 |
| Dimensions | 160 × 239 × 19 mm · 526 g |
| Language | English |
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