Secrets from the Innovation Room: How to Create High-voltage Ideas That Make Money, Win Business, and Outwit the Competition - Kay Allison - Books - McGraw-Hill Education - Europe - 9780071443753 - November 12, 2004
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Kay Allison
Secrets from the Innovation Room: How to Create High-voltage Ideas That Make Money, Win Business, and Outwit the Competition

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Explains how the creative process is learnable, just like any other skill. This book debunks long-held myths and mysteries, replacing them with a process for coming up with innovative, hero-making, and profitable ideas on demand.

180 pages, 1

Media Books     Paperback Book   (Book with soft cover and glued back)
Released November 12, 2004
ISBN13 9780071443753
Publishers McGraw-Hill Education - Europe
Pages 180
Dimensions 185 × 231 × 11 mm   ·   340 g

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