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The Elusive Fan: Reinventing Sports in a Crowded Marketplace Irving Rein Ed edition
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The Elusive Fan: Reinventing Sports in a Crowded Marketplace
Irving Rein
A guide to business strategies that you can use for sports marketing, including developing star power, transforming and distributing a brand, filling the stands, and, important, understanding how fans make, break, and reconnect to a sport.
300 pages
| Media | Books Hardcover Book (Book with hard spine and cover) |
| Released | July 16, 2006 |
| ISBN13 | 9780071454094 |
| Publishers | McGraw-Hill Education - Europe |
| Pages | 368 |
| Dimensions | 158 × 235 × 31 mm · 644 g |
| Language | English |
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