Lead Generation for the Complex Sale: Boost the Quality and Quantity of Leads to Increase Your ROI - Brian Carroll - Books - McGraw-Hill Education - Europe - 9780071458979 - July 16, 2006
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Brian Carroll
Lead Generation for the Complex Sale: Boost the Quality and Quantity of Leads to Increase Your ROI Ed edition

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Presents a strategic, multi-modal approach to generating qualified leads for complex sales. This book teaches how to define ideal leads and target sales approaches; align sales and marketing to optimize the number of leads; build lead pipelines; use multiple lead generation vehicles, including email, PR, referrals, speaking events; and more.

224 pages, Illustrations

Media Books     Hardcover Book   (Book with hard spine and cover)
Released July 16, 2006
ISBN13 9780071458979
Publishers McGraw-Hill Education - Europe
Pages 224
Dimensions 162 × 239 × 22 mm   ·   496 g
Language English  

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