Words that Sell, Revised and Expanded Edition - Richard Bayan - Books - McGraw-Hill Education - Europe - 9780071467858 - April 16, 2006
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Richard Bayan
Words that Sell, Revised and Expanded Edition 2nd edition

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A reference for advertising, sales, and marketing professionals looking for the right word to clinch the deal. It lists high-powered words, phrases, and slogans, arranged in categories ranging from 'snappy transitions' to 'knocking the competition', from 'grabbers' to 'clinchers.'

144 pages

Media Books     Paperback Book   (Book with soft cover and glued back)
Released April 16, 2006
ISBN13 9780071467858
Publishers McGraw-Hill Education - Europe
Pages 160
Dimensions 215 × 217 × 8 mm   ·   312 g
Language English  

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