Karma Queens, Geek Gods, and Innerpreneurs: Meet the 9 Consumer Types Shaping Today's Marketplace - Ron Rentel - Books - McGraw-Hill Education - Europe - 9780071477918 - June 1, 2007
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Karma Queens, Geek Gods, and Innerpreneurs: Meet the 9 Consumer Types Shaping Today's Marketplace

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Focuses on the consumer types that actually shape buying power. This book shows what makes these consumers tick-providing companies with the psychological blueprint necessary to design products and services that appeal to them and get them buzzing.


256 pages, illustrations

Media Books     Hardcover Book   (Book with hard spine and cover)
Released June 1, 2007
ISBN13 9780071477918
Publishers McGraw-Hill Education - Europe
Pages 256
Dimensions 161 × 236 × 31 mm   ·   653 g
Language English  

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