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Karma Queens, Geek Gods, and Innerpreneurs: Meet the 9 Consumer Types Shaping Today's Marketplace Ron Rentel
Karma Queens, Geek Gods, and Innerpreneurs: Meet the 9 Consumer Types Shaping Today's Marketplace
Ron Rentel
Focuses on the consumer types that actually shape buying power. This book shows what makes these consumers tick-providing companies with the psychological blueprint necessary to design products and services that appeal to them and get them buzzing.
256 pages, illustrations
| Media | Books Hardcover Book (Book with hard spine and cover) |
| Released | June 1, 2007 |
| ISBN13 | 9780071477918 |
| Publishers | McGraw-Hill Education - Europe |
| Pages | 256 |
| Dimensions | 161 × 236 × 31 mm · 653 g |
| Language | English |