The 7 Triggers to Yes: The New Science Behind Influencing People's Decisions - Russell Granger - Books - McGraw-Hill Education - Europe - 9780071544375 - December 1, 2007
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Russell Granger
The 7 Triggers to Yes: The New Science Behind Influencing People's Decisions Ed edition

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Studies of the brain have revealed fascinating data about the science of persuasion. Research proves that reason is not the best way to get people on your side. This book reveals how it's more effective to activate one of the seven key "triggers" that can cause an automatic "yes" decision. It enables you to get commitment and results from others.

240 pages, Illustrations

Media Books     Hardcover Book   (Book with hard spine and cover)
Released December 1, 2007
Original release date 2008
ISBN13 9780071544375
Publishers McGraw-Hill Education - Europe
Pages 240
Dimensions 235 × 158 × 24 mm   ·   530 g
Language English  

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