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Advertising Media Planning, Seventh Edition Roger Baron 7th edition
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Advertising Media Planning, Seventh Edition
Roger Baron
Provides insight into the construction of media plans that most effectively achieve marketing objectives. This seventh edition retains all the critical information you need to know about traditional media - including TV, radio, and print - while exploring the media forms, illustrated with major advertiser case histories.
496 pages, ill
| Media | Books Hardcover Book (Book with hard spine and cover) |
| Released | September 16, 2010 |
| ISBN13 | 9780071703123 |
| Publishers | McGraw-Hill Education - Europe |
| Pages | 496 |
| Dimensions | 199 × 239 × 36 mm · 1.10 kg |
| Language | English |
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