The Successful Marketing Plan: How to Create Dynamic, Results Oriented Marketing - Roman Hiebing - Books - McGraw-Hill Education - Europe - 9780071745574 - October 16, 2011
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Roman Hiebing
The Successful Marketing Plan: How to Create Dynamic, Results Oriented Marketing 4th edition

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Updated and expanded—the planning guide marketers have relied on for 20 years! A one-stop guide covering sales objectives, positioning, pricing, distribution, advertising, merchandising, and virtually every other function of marketing.

704 pages, figures

Media Books     Paperback Book   (Book with soft cover and glued back)
Released October 16, 2011
ISBN13 9780071745574
Publishers McGraw-Hill Education - Europe
Pages 608
Dimensions 215 × 272 × 32 mm   ·   1.71 kg
Language English  

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