Value-Based Pricing: Drive Sales and Boost Your Bottom Line by Creating, Communicating and Capturing Customer Value - Harry Macdivitt - Books - McGraw-Hill Education - Europe - 9780071761680 - November 16, 2011
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Value-Based Pricing: Drive Sales and Boost Your Bottom Line by Creating, Communicating and Capturing Customer Value Ed edition

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Explains how to use value to inform marketing, selling, negotiation, and pricing decisions in a B2B setting. This title provides what you need to stay profitable while preserving customer goodwill.


288 pages, ill

Media Books     Hardcover Book   (Book with hard spine and cover)
Released November 16, 2011
ISBN13 9780071761680
Publishers McGraw-Hill Education - Europe
Pages 288
Dimensions 236 × 151 × 25 mm   ·   582 g
Language English  

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