The Old Rules of Marketing are Dead: 6 New Rules to Reinvent Your Brand and Reignite Your Business - Timothy Pearson - Books - McGraw-Hill Education - Europe - 9780071762557 - April 18, 2011
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Timothy Pearson
The Old Rules of Marketing are Dead: 6 New Rules to Reinvent Your Brand and Reignite Your Business Ed edition

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An action plan for moving any organization into the data-driven, modern age of marketing; explains how to use hard data and metrics to measure marketing ROI

256 pages

Media Books     Hardcover Book   (Book with hard spine and cover)
Released April 18, 2011
ISBN13 9780071762557
Publishers McGraw-Hill Education - Europe
Pages 256
Dimensions 236 × 159 × 21 mm   ·   503 g

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