The Handbook of Strategic Public Relations and Integrated Marketing Communications, Second Edition - Clarke Caywood - Books - McGraw-Hill Education - Europe - 9780071767460 - January 16, 2012
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Clarke Caywood
The Handbook of Strategic Public Relations and Integrated Marketing Communications, Second Edition 2nd edition

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A guide to PR and communications - updated with the social media and brand-reputation tools and techniques. It concludes with a section on the future of the industry-developing issues, trends and roles of public relations and integrated communications.

640 pages, Illustrations

Media Books     Hardcover Book   (Book with hard spine and cover)
Released January 16, 2012
ISBN13 9780071767460
Publishers McGraw-Hill Education - Europe
Pages 928
Dimensions 200 × 239 × 66 mm   ·   1.96 kg
Language English  

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