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Managing Product Management: Empowering Your Organization to Produce Competitive Products and Brands Steven Haines Ed edition
Managing Product Management: Empowering Your Organization to Produce Competitive Products and Brands
Steven Haines
A proven methodology for increasing efficiency and innovation: repositioning product management from a supportive function to a partner in organizational strategy
288 pages, Illustrations
| Media | Books Hardcover Book (Book with hard spine and cover) |
| Released | October 16, 2011 |
| ISBN13 | 9780071769976 |
| Publishers | McGraw-Hill Education - Europe |
| Pages | 288 |
| Dimensions | 236 × 160 × 25 mm · 558 g |
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