Strategic Database Marketing 4e: The Masterplan for Starting and Managing a Profitable, Customer-Based Marketing Program - Arthur Hughes - Books - McGraw-Hill Education - Europe - 9780071773485 - February 16, 2012
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Arthur Hughes
Strategic Database Marketing 4e: The Masterplan for Starting and Managing a Profitable, Customer-Based Marketing Program 4th edition

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Providing marketing professionals with the most current theories, strategies, and practical advice for 15 years--now fully updated and revised to include digital platforms to expand outreach further than ever

608 pages, illustrations

Media Books     Hardcover Book   (Book with hard spine and cover)
Released February 16, 2012
ISBN13 9780071773485
Publishers McGraw-Hill Education - Europe
Pages 608
Dimensions 176 × 241 × 45 mm   ·   832 g
Language English  

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