Uprising: How to Build a Brand--and Change the World--By Sparking Cultural Movements - Scott Goodson - Books - McGraw-Hill Education - Europe - 9780071782821 - April 16, 2012
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Scott Goodson
Uprising: How to Build a Brand--and Change the World--By Sparking Cultural Movements Ed edition

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The secret to movement marketing?Your customers want to make a difference"Scott Goodson and his StrawberryFrog colleagues have found the secret to plugging into Purpose with a capital P: find out what moves people to action, then create a way to support and enhance that movement with your product, service, or craft.

256 pages, ill

Media Books     Hardcover Book   (Book with hard spine and cover)
Released April 16, 2012
ISBN13 9780071782821
Publishers McGraw-Hill Education - Europe
Pages 256
Dimensions 160 × 233 × 24 mm   ·   534 g
Language English  

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