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Return On Influence: The Revolutionary Power of Klout, Social Scoring, and Influence Marketing Mark Schaefer Ed edition
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Return On Influence: The Revolutionary Power of Klout, Social Scoring, and Influence Marketing
Mark Schaefer
Explores how brands are identifying and leveraging the world's powerful bloggers, tweeters, and YouTube celebrities to build product awareness, brand buzz, and new sales. This title shows you how to use the breakthroughs in social networking and influence marketing to achieve your goals. It contains case studies, interviews, and insider advice.
224 pages, ill
| Media | Books Hardcover Book (Book with hard spine and cover) |
| Released | April 16, 2012 |
| ISBN13 | 9780071791090 |
| Publishers | McGraw-Hill Education - Europe |
| Pages | 240 |
| Dimensions | 235 × 159 × 21 mm · 504 g |
| Language | English |
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