A Creator's Guide to Transmedia Storytelling: How to Captivate and Engage Audiences across Multiple Platforms - Andrea Phillips - Books - McGraw-Hill Education - Europe - 9780071791526 - August 16, 2012
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Andrea Phillips
A Creator's Guide to Transmedia Storytelling: How to Captivate and Engage Audiences across Multiple Platforms Ed edition

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A guide to Transmedia Storytelling. It is buzzword for a new generation - a revolutionary technique for telling stories across multiple media platforms and formats - and it's becoming the go-to strategy for businesses. It also shows you how to utilize the marketing tools used by heavy-hitters such as HBO, and Sony Pictures - at a fraction of cost.

288 pages, ill

Media Books     Hardcover Book   (Book with hard spine and cover)
Released August 16, 2012
ISBN13 9780071791526
Publishers McGraw-Hill Education - Europe
Pages 288
Dimensions 193 × 242 × 22 mm   ·   690 g
Language English  

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