The Ultimate Guide to Strategic Marketing: Real World Methods for Developing Successful, Long-term Marketing Plans - Robert Hamper - Books - McGraw-Hill Education - Europe - 9780071809092 - August 16, 2013
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Robert Hamper
The Ultimate Guide to Strategic Marketing: Real World Methods for Developing Successful, Long-term Marketing Plans Ed edition

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Combining time-tested marketing tools with the global trends, this book guides you through every step of the strategy process. It includes advice on global marketing, e-commerce, and other business tools such as product positioning, strategic gap, and strategic portfolio analysis.

320 pages, illustrations

Media Books     Hardcover Book   (Book with hard spine and cover)
Released August 16, 2013
ISBN13 9780071809092
Publishers McGraw-Hill Education - Europe
Pages 320
Dimensions 196 × 238 × 26 mm   ·   760 g

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