Loyalty 3.0: How to Revolutionize Customer and Employee Engagement with Big Data and Gamification - Rajat Paharia - Books - McGraw-Hill Education - Europe - 9780071813372 - July 16, 2013
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Rajat Paharia
Loyalty 3.0: How to Revolutionize Customer and Employee Engagement with Big Data and Gamification Ed edition

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The new secret to driving Loyalty that pays. Once revolutionary, loyalty programs designed to differentiate products quickly became commoditized. This book shows you how to create a system powered by human motivation and digital technology that creates ongoing, persistent engagement among customers, employees, and partners.

304 pages, illustrations

Media Books     Hardcover Book   (Book with hard spine and cover)
Released July 16, 2013
ISBN13 9780071813372
Publishers McGraw-Hill Education - Europe
Pages 304
Dimensions 158 × 230 × 25 mm   ·   592 g
Language English  

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