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The Patron Way: From Fantasy to Fortune - Lessons on Taking Any Business From Idea to Iconic Brand Ilana Edelstein Ed edition
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The Patron Way: From Fantasy to Fortune - Lessons on Taking Any Business From Idea to Iconic Brand
Ilana Edelstein
Tells the story of Patron Tequila - the brand that revolutionized an industry. This book details the unorthodox building of the brand, the extraordinary creativity and marketing ingenuity of Patron's cofounder, Martin Crowley, and his life partner, Ilana Edelstein, and the way Patron single-handedly transformed the face of the liquor industry.
256 pages
| Media | Books Hardcover Book (Book with hard spine and cover) |
| Released | June 16, 2013 |
| ISBN13 | 9780071817646 |
| Publishers | McGraw-Hill Education - Europe |
| Pages | 256 |
| Dimensions | 156 × 236 × 22 mm · 504 g |
| Language | English |
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