Capturing New Markets: How Smart Companies Create Opportunities Others Don’t - Stephen Wunker - Books - McGraw-Hill Education - Europe - 9780071825955 - January 16, 2014
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Stephen Wunker
Capturing New Markets: How Smart Companies Create Opportunities Others Don’t Ed edition

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Guides you through the process of creating counterintuitive strategies, such as treating competitors as collaborators, timing market entry, and targeting narrow niches before big customer segments. Whether you work for a huge corporation or for yourself, this book helps you find sources of growth.

288 pages, black & white illustrations

Media Books     Paperback Book   (Book with soft cover and glued back)
Released January 16, 2014
ISBN13 9780071825955
Publishers McGraw-Hill Education - Europe
Pages 288
Dimensions 151 × 228 × 14 mm   ·   402 g
Language English  

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