Fizz: Harness the Power of Word of Mouth Marketing to Drive Brand Growth - Ted Wright - Books - McGraw-Hill Education - Europe - 9780071835749 - November 11, 2014
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Ted Wright
Fizz: Harness the Power of Word of Mouth Marketing to Drive Brand Growth Ed edition

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Shows you how to develop and test your brand's stories for maximum word of mouth impact; build a reliable communications network to deliver your message; harness the incredible power of Big Data for profit-generating Word of Mouth Marketing campaigns; find, engage, and train influencers to promote your brand; and more.

240 pages

Media Books     Hardcover Book   (Book with hard spine and cover)
Released November 11, 2014
ISBN13 9780071835749
Publishers McGraw-Hill Education - Europe
Pages 240
Dimensions 153 × 235 × 22 mm   ·   476 g
Language English  

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