Annual Editions: Marketing 02/03 - John Richardson - Books - Dushkin/McGraw-Hill - 9780072507027 - January 7, 2002
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John Richardson
Annual Editions: Marketing 02/03 24th edition

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The articles selected for this reader address marketing theory and application in a wide range of industries. In addition, they reveal how several firms interpret and utilize marketing principles in their daily operations and corporate planning.

Media Books     Paperback Book   (Book with soft cover and glued back)
Released January 7, 2002
ISBN13 9780072507027
Publishers Dushkin/McGraw-Hill
Dimensions 150 × 220 × 10 mm   ·   250 g   (Weight (estimated))
Language English  

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