Marketing Strategies for Services: Globalization - Client-orientation - Deregulation - Kostecki - Books - Emerald Publishing Limited - 9780080423890 - January 27, 1994
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Kostecki
Marketing Strategies for Services: Globalization - Client-orientation - Deregulation

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What are the trends affecting the marketing of services? Why is cross-sector fertilization particularly useful for services, and what type of strategic response is most likely to shape business success of service firms in the future? This work presents a fresh approach to questions of marketing strategies for services in global markets.

272 pages, Illustrations

Media Books     Hardcover Book   (Book with hard spine and cover)
Released January 27, 1994
ISBN13 9780080423890
Publishers Emerald Publishing Limited
Pages 272
Dimensions 156 × 234 × 16 mm   ·   557 g
Language English  
Editor Kostecki, M. M.

See all of Kostecki ( e.g. Hardcover Book )