Managing Customer Relationships on the Internet - International Business and Management - Lindstrand - Books - Emerald Publishing Limited - 9780080441245 - November 9, 2005
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Lindstrand
Managing Customer Relationships on the Internet - International Business and Management

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One important marketing issue is how to initiate, develop, and manage relationships with customers through the Internet. This book aims to improve our knowledge on utilization of the Internet in marketing. It offers theoretical as well empirical knowledge on managing customer relationships on the Internet.

320 pages, Illustrations

Media Books     Hardcover Book   (Book with hard spine and cover)
Released November 9, 2005
ISBN13 9780080441245
Publishers Emerald Publishing Limited
Pages 320
Dimensions 156 × 234 × 19 mm   ·   653 g
Language English  
Editor Johanson, Jan
Editor Lindstrand, Angelica
Editor Sharma, Dharma Deo

See all of Lindstrand ( e.g. Hardcover Book )