Benchmarking National Tourism Organisations and Agencies - Lennon, J. John (Glasgow Caledonian University) - Books - Taylor & Francis Ltd - 9780080446578 - May 2, 2006
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Lennon, J. John (Glasgow Caledonian University)
Benchmarking National Tourism Organisations and Agencies 1st edition

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Examines comparative performance and best practice in National Tourism Organisations/Administrations from research carried out in 2003 and 2004. This book compares qualitative and quantitative data in order to ascertain best performance. It brings insight from both the academic and practitioner markets, and contains international case studies.

274 pages, illustrations

Media Books     Hardcover Book   (Book with hard spine and cover)
Released May 2, 2006
ISBN13 9780080446578
Publishers Taylor & Francis Ltd
Pages 274
Dimensions 156 × 234 × 22 mm   ·   589 g
Language English  
Editor Cockerell, Nancy
Editor Lennon, John
Editor Smith, Hugh
Editor Trew, Jill

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