CIM Coursebook Marketing Essentials - Jim Blythe - Books - Taylor & Francis Ltd - 9780080966243 - June 18, 2010
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Jim Blythe
CIM Coursebook Marketing Essentials 2nd edition

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Endorsed by The Chartered Institute of Marketing (CIM), this work includes a range of learning objectives, cases, questions, activities, definitions, study tips and summaries to support and test your understanding of the theory of marketing. It contains past examination papers and examiners' reports to enable you to practise what has been learned.

186 pages

Media Books     Paperback Book   (Book with soft cover and glued back)
Released June 18, 2010
ISBN13 9780080966243
Publishers Taylor & Francis Ltd
Pages 186
Dimensions 190 × 245 × 5 mm   ·   382 g
Language English  

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