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Global Marketing Management (8th Edition) Warren J. Keegan 8th edition
Global Marketing Management (8th Edition)
Warren J. Keegan
The leading MBA text in international marketing?with comprehensive cases.
This leading book in international marketing features comprehensive cases that cover consumer, industrial, low tech and high tech, product and services marketing.
| Media | Books Hardcover Book (Book with hard spine and cover) |
| Released | April 15, 2013 |
| ISBN13 | 9780136157397 |
| Publishers | Prentice Hall |
| Pages | 480 |
| Dimensions | 150 × 220 × 20 mm · 1.11 kg |
| Language | English |
See all of Warren J. Keegan ( e.g. Hardcover Book , Paperback Book and Book )