Warren Bennis

The Unreality Industry: the Deliberate Manufacturing of Falsehood and What It is Doing to Our Lives Warren Bennis Reprint edition

The claims made for television when it was a fledgling industry in the early 1950s have virtually all proven false. T. V. was to be the great entertainer-educator, an electronic marvel that could reach into the lives of millions and, over time, elevate their tastes and sensibilities. As we now know, of course, the entertainment component of this equation has so thoroughly dominated every aspect of T. V. and the mass media that most everything has been reduced to simple, slick, and powerful images. As Fred Friendly once remarked, "commercial television makes so much money doing its worst, it can't afford to do its best." This is the state of things in America on the eve of the twenty-first century. And as Ian I. Mitroff and Warren Bennis show in this fascinating and profoundly disturbing book, the situation only promises to get worse. Already, newspapers and magazines such as U. S. A. Today and Business Week have adopted a sort of television look, helping to blur the line between reality and fantasy that the authors believe is a frightening hallmark of contemporary life. Surveys show that up to 50% of those who watch crime re-enactment programs such as "Rescue 911" believe they are witnessing "the real thing. "And consider, for example, the prospect of "virtual reality," where people can place themselves "inside" T. V.; in the not so distant future, the authors suggest, consenting adults will be able to slip into undergarments lined with sensors and miniature actuators and, while whispering endearments, enjoy "sex" over the phone. What becomes clear as we read The Unreality Industry is that the deliberate creation of unreality is one of the most pivotal social forces shaping our time. Mitroff and Bennis explore in detail the pervasive and dangerous effects of television on American culture, arguing that we have fallen victim to the invented unrealities passed on through the mass media. Focusing on T. V. as the major culprit