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Managing Quality Fads: How American Business Learned to Play the Quality Game Cole, Robert E. (Lorraine Tyson Mitchell II Professor of Leadership and Communication, Walter A. Haas School of Business, Lorraine Tyson Mitchell II Professor of Leadership and Communication, Walter A. Haas School of Business, University of California, Be
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Managing Quality Fads: How American Business Learned to Play the Quality Game
Cole, Robert E. (Lorraine Tyson Mitchell II Professor of Leadership and Communication, Walter A. Haas School of Business, Lorraine Tyson Mitchell II Professor of Leadership and Communication, Walter A. Haas School of Business, University of California, Be
This book explores the reasons why American industry was so slow to respond to the challenge of high quality goods from Japan in the postwar period.
302 pages, 8 line drawings
| Media | Books Hardcover Book (Book with hard spine and cover) |
| Released | April 1, 1999 |
| ISBN13 | 9780195122602 |
| Publishers | Oxford University Press Inc |
| Pages | 304 |
| Dimensions | 162 × 239 × 26 mm · 581 g |
| Language | English |
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