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Marketing Strategy and Uncertainty Sharan Jagpal
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Marketing Strategy and Uncertainty
Sharan Jagpal
This text focuses on fundamental strategic problems in marketing. It uses economic and finance paradigms to develop models that allow for such problems as the unobservability of consumer decision processes, uncertain consumer perceptions, economies of scope, and the problem of measurement error.
352 pages, line figures, tables
| Media | Books Hardcover Book (Book with hard spine and cover) |
| Released | December 31, 1998 |
| ISBN13 | 9780195125733 |
| Publishers | Oxford University Press Inc |
| Pages | 352 |
| Dimensions | 194 × 243 × 22 mm · 793 g |
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