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Simple Heuristics That Make Us Smart - Evolution and Cognition Gigerenzer, Gerd (Director, Center for Adaptive Behavior and Cognition, Director, Center for Adaptive Behavior and Cognition)
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Simple Heuristics That Make Us Smart - Evolution and Cognition
Gigerenzer, Gerd (Director, Center for Adaptive Behavior and Cognition, Director, Center for Adaptive Behavior and Cognition)
This work provides a psychologically plausible notion of rationality that is based on heuristics -- simple rules for making decisions using realistic mental resources. It looks at when and how such simple heuristics work, compares decisions based on single and multiple reasons, and describes benefits in situations of having only limited knowledge.
432 pages, numerous figures
| Media | Books Paperback Book (Book with soft cover and glued back) |
| Released | October 12, 2000 |
| ISBN13 | 9780195143812 |
| Publishers | Oxford University Press Inc |
| Pages | 432 |
| Dimensions | 156 × 233 × 25 mm · 625 g |
| Language | English |
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