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Information Technology: How Leading Firms use IT to gain an Advantage Rapp, William V. (, Columbia University)
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Information Technology: How Leading Firms use IT to gain an Advantage
Rapp, William V. (, Columbia University)
Focuses on the strategic principles fundamental to using information technology to gain market control. This book provides case examples of how to use IT. It is designed to help managers struggling with how to harness the information revolution. It describes how non-information technology companies are employing strategic principles and using it.
324 pages, 3 figures, numerous boxes and tables
| Media | Books Hardcover Book (Book with hard spine and cover) |
| Released | August 15, 2002 |
| ISBN13 | 9780195148138 |
| Publishers | Oxford University Press Inc |
| Pages | 336 |
| Dimensions | 242 × 164 × 29 mm · 630 g |
| Language | English |
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