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The Marketing Power of Emotion O'Shaughnessy, John (Professor Emeritus of BusinessSenior Associate of the Judge Institute of Management Studies, Professor Emeritus of BusinessSenior Associate of the Judge Institute of Management Studies, Columbia UniversityCambridge University)
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The Marketing Power of Emotion
O'Shaughnessy, John (Professor Emeritus of BusinessSenior Associate of the Judge Institute of Management Studies, Professor Emeritus of BusinessSenior Associate of the Judge Institute of Management Studies, Columbia UniversityCambridge University)
This book brings together and analyzes the role that emotion plays in the way companies connect with customers, develop new products, improve their strategic positioning, and increase their brand recognition.
282 pages, 9 halftones and 4 figures
| Media | Books Hardcover Book (Book with hard spine and cover) |
| Released | January 16, 2003 |
| ISBN13 | 9780195150568 |
| Publishers | Oxford University Press Inc |
| Pages | 288 |
| Dimensions | 166 × 244 × 22 mm · 562 g |
| Language | English |
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